This video looks at the process of creating a screen for screen printing notebooks.
We hope this explains what the Origiantion charge covers.
What Really Attracts Consumers at Events? Insights for Smarter Branded Merchandise Strategies
In a world flooded with digital ads and fleeting online impressions, events remain one of the most powerful ways to create meaningful connections with consumers. Whether it’s a bustling trade show, a festival, a high-energy product launch, or networking events brands invest heavily in event marketing for one reason: it works.
But what actually draws consumers in? And more importantly - what makes them remember your brand after the event is over?
Let’s dive into the key factors that attract consumers at events and explore how branded merchandise can transform those moments into long-lasting brand loyalty.
Eventgoers are most attracted to interactive and immersive experiences. According to EventTrack, a whopping 74% of consumers are more likely to buy a product after experiencing it in person. Simply put, people want to touch, try, and feel what your brand stands for.
That’s why brands are leaning into:
These interactions don’t just entertain - they create emotional anchors that stick long after the event ends.
Let’s be honest: people love free stuff. But not all merchandise is created equal.
So, what works?
Pro tip: quality matters more than quantity. Choose fewer, better items that people actually want to keep.
We live in a world of tailored Netflix queues and customised shopping carts - so it’s no surprise that personalisation at events is a major draw.
Think: live build stations, painting, monogrammed gifts, or letting attendees design their own merch digitally. These one-of-a-kind items become keepsakes and brand ambassadors.
Today’s consumers, especially Millennials and Gen Z, are more values-driven than ever. They gravitate toward brands that reflect their concerns- especially sustainability.
Consider items like:
When your products align with your values, you don’t just get noticed - you get trusted.
✔️ Useful
If it solves a problem or serves a daily function, it’s more likely to be used—and remembered.
✔️ High-Quality
Consumers associate the quality of your merch with the quality of your brand. Cheap giveaways can backfire.
✔️ Design-Driven
Minimalist, well-designed items are more likely to be worn or displayed. Pro tip: ditch the oversized logos. Subtle branding often works better.
✔️ Event-Relevant
The best merch ties into the theme or location. Branded sunscreen at a beach event? Perfect. Cozy socks at a winter expo? Even better.
Don’t just stack your merchandise on a table and hope for the best. Instead:
These tactics turn your giveaway into a growth tool.
Consumers are attracted to experiences, not just booths. And while free merch still draws a crowd, the real magic happens when your giveaway is thoughtful, useful, and emotionally connected to the event experience.
Done right, branded merchandise becomes more than a freebie - it becomes a memory, a conversation starter, and a silent ambassador for your brand.
Download our FREE checklist: "Smart Merch Strategy for Events" below 👇
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Fans have been keeping people cool for thousands of years. Dating back to ancient civilisations like Egypt, China, and Japan, handheld fans were not only practical tools for beating the heat but also symbols of status and artistry. From delicate silk folding fans in imperial courts to simple palm leaf fans used by farmers, fans have a rich cultural history as essential summer companions.
Today, the humble handheld fan continues this legacy - only now, it’s also a powerful marketing tool. When temperatures rise, it’s time to switch up your summer marketing strategy with a giveaway that’s both useful and memorable. Here’s why custom handheld fans could be a great go-to promo item for your business, particularly when planning summer campaigns, trade shows, or outdoor events.
There’s nothing like a refreshing breeze on a hot summer day. Handheld fans provide immediate, practical cooling relief for your audience. Whether they’re waiting in line at a festival, watching an outdoor show, exploring a summer attraction of simply making their way around a packed trade show, they’ll appreciate - and remember - the brand that helped them beat the heat.
Traditional handheld fans offer a large, flat surface ideal for printing your logo, slogan, or event details. Used in crowded outdoor settings, these fans provide excellent brand exposure - not just to the user but to everyone nearby. Plus, fans often show up in fun photos and social media posts, giving your brand extra organic reach.
Stretch your promo budget further with handheld fans. They’re cost-effective to produce in bulk, lightweight for shipping or transport, and won’t weigh down your team or recipients. Unlike bulky giveaways, fans are easy to carry and hand out at events.
Sustainability matters to today’s consumers. Many handheld fans are made from recyclable or biodegradable materials like paper, bamboo, or recycled plastic. Choosing eco-friendly promotional products lets you promote your brand while demonstrating a commitment to environmental responsibility - a win-win for your brand reputation.
From classic folding fans to paddle fans with custom die-cut shapes, handheld fans offer plenty of room for creativity. Match the design to your brand, event theme or industry - think sunglasses for a festival, paw prints for a pet expo, or product silhouettes for a clever branding twist.
A great promotional item is one people actually keep and reuse. Handheld fans are compact enough to slip into a bag or pocket and pull out whenever they’re needed -whether on the train, at the park, or just when that cheeky 30-degree scorcher hits during our British heatwave. That means your logo travels with them, racking up impressions long after the event is over.
When planning summer promotional giveaways, handheld fans strike the perfect balance between functionality, affordability, and brand visibility. They offer real value to your customers while keeping your brand top of mind during the hottest months. Plus, by providing fans, you show that you’ve taken the time to think about sun safety and comfort for your staff and customers - a thoughtful gesture that builds goodwill and strengthens your brand reputation.
Want to learn more about custom handheld fans for your next summer campaign? Drop us a message at hello@chillipromotions.co.uk, and we’ll be happy to help!
